November 9th, 2011
Don’t let the winter itch get the best of you. Around this time of the year, your skin gets dry and itchy. Low temperatures, changes in humidity and strong harsh winds can suck the moisture right out of your skin. Although the use of a great moisturizer helps in aiding from dryness, there are basic steps that should be considered for the entire body. Here are some tips.

Showering
When taking a shower with, be sure to turn the temperature down just a notch. Hot showers rob the skin of moisture, so it’s best practice to clean with luke-warm water. The hot temperature combined with drying chemicals is torture on the skin. Try our Spice Body Cleansing Gel for a clean and hydrating shower. Moisturizing is the key to soft, supple skin. After showering, apply our Glycerin Hand and Body Lotion to slightly damp skin before putting on clothes or dipping into the sheets. This will help moisturize and nourish the skin and get you prepped for the day or night.
Exfoliating
If you don’t exfoliate, dead skin cells will cover the surface, leaving the skin dull and unattractive. Anthony Logistics Facial Scrub removes irrelevant skin cells and frees ingrown hairs. This scrub is mild yet effective. With its non-abrasive spherical beads, this face scrub rejuvenates and cleans. Apply a small amount of product in the palm of your hand to wet skin and massage throughout the face and neck in a circular motion. Then rinse off with warm water.
As for the body, say good-bye to rough and dry skin with our Sea Salt Body Scrub. With these five key ingredients- sea salt, sea kelp extract, aloe-vera gel, nutmeg extract, and vitamin C- your body will feel rejuvenated and your skin will be toned and nourished. The method behind this scrub is like all others. Work into a rich lather and rinse. Be sure to exfoliate on a weekly or semi-weekly basis for optimum results.
Don’t Forget Your Lips

Evaporation of moisture causes dry and cracked lips. Causes may vary, but the most common reason for chapped lips is due to cold or dry weather. With the combination of shea butter and avocado oil, Anthony Logistics lip balms are an effective way to nourish. The resveratrol in this product slows the signs of aging and helps reduce the appearance of fine lines and wrinkles. While the stevia extract naturally sweetens and freshens the breath. The balms come in a variety of flavors such as natural, blood orange, and mint & white tea.
Yes, the winter is here and we want you to put your best face forward without looking like the elements are getting the best of you. With these tips, you can be better prepared for the winter. We hope that this information has been helpful and informative. As always, check out Anthony.com for all of your skin care needs.
Tags: Anthony Logistics for Men, chapped lips, facial moisturizer, Moisturizer, winter itch, winter skin
Posted in Advice | No Comments »
July 28th, 2011

Maybe you’ve already seen The Hangover Part 2. Though you (hopefully) won’t end up with a tattoo on your face, the morning after a debaucherous night will definitely leave its mark on your mug. Especially if you’re a regular.
According to Men’s Science Magazine, Alcohol has a pretty drastic effect on men’s skin. Alcohol is a strong diuretic (makes you visit the little boy’s room) and because of that, men are even likelier than women to experience dehydration. Such extreme moisture deprivation can lead to skin problems like dry skin and dark circles under the eyes (yep that sounds like a hangover!).

So, you’ve done the deed and then what? Luckily, there’s hope, and the science guys assure us that an effective men’s skincare routine combined with a few other good calls (like drinking lots of water, taking vitamins and eating before drinking) can help minimize the skin damage done from a night of a little over indulgence. Aside from the skin damage, the stomachache and the head pounding are also a whole lot of no fun. From the internet to your Aunt Karen, there is a world of advice out there about the best ways to cure hangovers.
Here are a few that we actually found useful:
- Choose light-colored alcohol over dark-colored alcohol. Clear spirits like vodka and gin lack cogeners (substances that add flavor and aroma to darker drinks). Cogeners increase your risk of waking up with a pounding headache, so stick to the clear stuff.

- Be careful which pain meds you choose. Acetaminophen products (such as Tylenol) can have dangerous interactions with alcohol, according to the American Liver Foundation. Instead, taking anti-inflammation pain medicines such as ibuprofen, naproxen or mefenamic acid can help the headache. What’s more (miracle of Miracles): these drugs (called NSAIDS) may actually help prevent hangovers in some people, according to a handful of recent studies showing the drugs inhibiting a hormone called prostaglandin, which is released during drinking and causes nausea and headaches the next day. Also note: beware of taking aspirin before or during drinking–this could cause your blood alcohol level to increase as much as 30%!
- Avoid caffeine! Since we all know your body’s dehydrated, skip the coffee, which will only further the effect. Opt instead for water or juices. Better yet: an electrolyte enhanced sports drink. One source even suggested Pedialyte Freezer Pops, but let’s face it: No matter how effective they are, it will just never look cool when you open the freezer to grab some ice for your date’s drink and a child’s diarrhea cure falls out.
If you can’t help going a little overboard (your college bros are in town, its your best friend’s birthday, there’s a really good happy hour special on Tuesday), consider joining forces with a few key allies, to help crush the “crudo.” First thing when you wake up, try a refreshing and moisturizing cleanser. Anthony’s Algea Facial Cleanser has a healthy boost of aloe that moisturizes and calms your over partied skin. Follow that with some Alcohol Free (hint hint) Facial Toner, to keep the moisture maximized, and you’ll be ready for Friday–or Tuesday–night all over again!
Posted in Advice, Health | No Comments »
July 21st, 2011

Film Still Courtesy of Oscilloscope Laboratories
Written, directed and starring, Evan Glodell, Bellflower is a movie that explores the mania of young love, the deep bond of male friendship and the explosive (literally, in this case) emotional intensity of youth. The film starts out with two best friends, Woodrow and Aiden, who spend all of their free time building MAD MAX-inspired flamethrowers and muscle cars in preparation for a global apocalypse. The strong bonds they’ve formed and their endearing devotion to their over-the-top-creations is the thread that ties the film together from its onset to its closing. The plot develops when Woodrow meets a spontaneous young woman and falls hard into fiery love, and everything begins to move at an accelerating speed as he and Aiden quickly integrate into a new group of friends, soon moving at full throttle blasting through love and hate, betrayal, infidelity, and an ending so intense, it will leave you speechless.
What we love about the film is its honesty. Taken as a kind of hallucinatory metaphor, the film so candidly delivers the roller coaster that we’ve all experience in love, friendship and heart break. We also really dig the stylized look of the film (those of us who grew up watching MAD MAX will definitely see the reference). If you’re left thinking it’s like nothing you’ve ever seen before, it’s because you haven’t: Glodell actually built 5 one of a kind cameras to shoot the film, developing different lenses for the different moods of various scenes. That gets some serious props (mind the pun).
Bellflower will open to national release August 5. Click here to find out if it’s playing in a theater near you.

Tags: movies
Posted in Events | No Comments »
July 19th, 2011
Jewelry can be a contentious issue for men, but it doesn’t have to be. Some of the most dapper men in today’s fashion scene wear jewelry – and wear it well. There’s no question that certain accessories add to an outfit. For example, an understated watch or elegant pair of cufflinks will always make you look distinguished. Things only start to get tricky when you deviate from the everyday male accessory and move into the realm of asexual jewelry such as earrings, bracelets and necklaces. If you crave a little ornamentation, here are our suggestions on how to do it right.
Only wear a necklace if you’re actually that cool.
There are a small handful of guys who are cool enough to wear necklaces, including but not limited to: the gangly hipster with the vintage peace sign made out of guitar strings, the heavy metal rock star with the spiked choker, the hip hop mogul with his name in diamonds. The fact is, most men can’t pull off a necklace and that’s perfectly okay. Just be honest with yourself. We should also note that we can’t think of a scenario in which it’s appropriate to wear a gold chain unless you’re trying to emulate the style of esteemed fashion icon, Pauly D (in which case, get off our blog).

Photo by daniel incandela (via Flickr)
Bracelets should be rugged.
Right now, just about every man can pull off bracelets. They’re on trend and an easy way to add interest to any outfit. A simple leather cuff or a collection of thin hemp and/or leather bracelets look effortlessly stylish with a t-shirt and cargo shorts or even a business casual work ensemble. If you’re the more athletic type, Livestrong bracelets are still around and there’s the added bonus that proceeds go to a worthy cause.

Photo by ewanjudecolinchristian (via Flickr)
Earrings are for youth.
Earrings are a great way for young men to express themselves, but with age it becomes more difficult to take a man seriously. Enjoy them while you’re young, but consider retiring them once you enter the working world. Also, earrings are similar to necklaces in that exceptionally cool gentlemen can pull them off at any age. For instance: David Beckham, Harrison Ford and Sean “P. Diddy Combs” all wear earrings. So if you’re that cool – go for it.

Photo by SpreePiX – Berlin (via Flickr)
Don’t over accessorize.
Whatever you decide, it’s best not to overdo it. Choose one or two accessories that really add something to the ensemble and leave it at that. You can never wear too few accessories, but you can definitely wear too many.
These are our suggestions, but we want to hear from you. What do you think about men’s jewelry – yea or nay?
Posted in Advice, Style, Trends | No Comments »
July 12th, 2011
Achieving that perfectly bronzed skin we all crave in the summer can be a double-edged sword. Spend too much time out in the sun or in a tanning bed and you may end up with sunburn, premature wrinkles, sun spots or worse – skin disease. Avoid these nasty side effects by giving self tanning a spin.
When sunless tanner originally came on the market decades ago, the formula had not yet been perfected. The results were often Lohan-esque orange skin and streakiness, but that’s no longer the case. Sales of self tanner increased 13% in 2010 – a testament to the excellence of self tanner products now available on the market.
Here are a few things to look for when purchasing a self tanner:
- Easy to apply: If somebody is trying to sell you a whole self tanner “kit,” they’re probably ripping you off. All you need is a simple lotion or gel that you can spread evenly over your skin. Sprays are nice in theory, but in practice they sit on the surface of your skin instead of absorbing in to provide a deep, rich color. With a spray it’s also difficult to control how evenly the color comes out. When using a lotion, be sure to wash your hands after every use, otherwise you might end up with darker patches of color between your fingers.
- Safe ingredients: Avoid any product that contains significant amounts of chemical fragrance or parabens. Opt instead for products with natural extracts and vitamins to nourish your skin. Regardless of which product you choose, it’s always a best practice to test your self tanning product on a small section of your skin for 24 hours before applying to your entire body.
- Added benefits: The only thing better than a good self tanner is a self tanner that’s good for you. You’ll be spreading it all over your body, so why shouldn’t it also tone and nourish your skin? Look for a self tanner that offers more than just a tan.
If you’re wondering where to find such an amazing product, look no further than Anthony’s Self Tanner with Anti Aging Complex. Packed with peptides, natural extracts and vitamins, our self tanner is a great way to get an even, healthy glow and diminish the signs of aging at the same time.

Specifically designed for the face and neck area, we recommend using a small amount at night after you wash your face. Use it every day for 3 days, and then repeat as often as necessary to achieve your desired color. Typically this is approximately every other day.
Tags: fake tanning, self tanner, sunless tanner, uv-free tanning
Posted in Advice, Trends | No Comments »
July 12th, 2011
Summer can be rough on your skin, and not just because of sunburn or heat rash. The summer heat means lots of bare skin, which means regular hair removal. Whether you wax or shave, you may suffer the side effects: razor burn, ingrown hairs, razor bumps and redness. Well, suffer no more. The Cool Fix is here to alleviate all your shaving woes.

Buy a full sized Cool Fix July 13-20, 2011 and receive a FREE 2oz Travel Sized Cool Fix with your purchase!
What is The Cool Fix?
Anthony’s Cool Fix is a specially formulated blue gel that relieves the uncomfortable side effects of hair removal – and it’s not just for the gents. The Cool Fix is the first product to join our Shaveworks line, a unisex line of shaving products. So stock up ladies, because this one’s for you too!
How does it work?
The Cool Fix works by loosening dead skin from the surface of the affected area, detoxifying the wound and killing bacteria, and then soothing the skin to reduce unsightly redness. If you’re dealing with an ingrown hair, our formula uses the best exfoliating agents to reach the problem-solving hair and release it. For other shaving discomforts, our blue gel goes on quickly and smoothly to cool irritated skin instantly.
How do I use it?
Apply The Cool Fix to dry, clean skin after shaving or waxing. For best results, use it immediately after your hair removal experience and then each morning and evening following until your skin is cleared of irritation. It can also be used preventatively, so you may want to apply The Cool Fix every other day to maintain healthy skin and keep ingrown hairs from developing.
Why you’ll love it.
The Cool Fix offers a solution to a daily frustration we all face – embarrassing and uncomfortable irritations from hair removal. It will help your skin chill out so you can enjoy swimsuit season and have the confidence to bare it all. The added bonus is that you can both use it, so buy a big bottle and spread the love!
Tags: ingrown hair, ingrown hairs, irritation, razor bumps, razor burn
Posted in Problem Solved, shaving | No Comments »
July 7th, 2011
Signs of aging are generally caused by a combination of genes and lifestyle. There’s not a whole lot we can do about the genetic factors, but thanks to science and research there’s plenty we can do about the lifestyle factors. Here are three of the most common signs of aging, and a few ways to keep them at bay.

Photo by sursly (via Flickr)
1. Wrinkles
Cause: Wrinkles are a natural part of aging caused by the breakdown of collagen and elastin fibers and the pull of gravity, but there are outside factors that cause them as well. Perhaps the most common causes of wrinkles that you can prevent include sun damage and smoking.
Solution: If you’re a smoker, it’s vital that you quit as soon as possible. The damage caused by smoking goes deeper than your skin and could have serious repercussions to your overall health. If you’re not a smoker, there are plenty of wrinkle treatments out there, such as dermabrasion, laser treatments and botox that can be effective in the short term. There are also longer term at-home solutions such as toners, moisturizers and vitamin treatments that can be very effective when used correctly.
2. Sun Spots
Cause: Excessive exposure to the sun can cause serious damage to your skin, including early signs of aging such as wrinkles and sun spots.
Solution: Always wear SPF 15 or higher if you’re going to be exposed to UV rays. You can read the new FDA sunscreen guidelines and some sun safety tips here. If sun spots have already developed on your skin, there are prescription and over-the-counter treatments available to help even out your complexion and fade the appearance of sun spots.
3. Dry Skin
Cause: Dry skin becomes more common (and more troublesome) with aging, causing deeper wrinkles and more sagging due to lack of elasticity.
Solution: In case we haven’t been clear, avoiding sun damage and kicking your smoking habit are two very important steps to solving your skin woes – but there are a few other things you can be doing. What’s happening to your skin is often a reflection of your inner health, so make sure to drink lots of water and maintain a healthy, well-balanced diet. You should also keep your skin clean and try to exfoliate and moisturize regularly. Here are a few more tips on how to achieve younger-looking skin.
Tags: aging, anti aging for men, anti-aging, dry skin, sun skin care, wrinkles
Posted in Advice, Health, grooming | No Comments »
July 6th, 2011

How often do you hear your guy friends say, “Oh, I don’t dance,”? Do you ever find yourself speaking those words? Guess what guys, when you’re out at a bar with music or a full-fledged dance club, the ladies flock to the men that dance. If you haven’t tried or have had bad experiences in the past, there is always time to start or try again. Dancing doesn’t have to be an intricate pattern of carefully choreographed steps, and it doesn’t have to be Waltz or Foxtrot. Dancing comes from within – being yourself and knowing your body. Start by tapping your foot to the beat. Soon enough it will travel up your leg and to your hips. Just give ‘em a little twist and the music will do the rest.
Once you have the beat in you, go after that lady in the red dress. Ask if she’d like to dance and start moving. Don’t jump to romance just yet, show her that you can keep the beat, and show your interest in her. Watch her dance. Try and match her moves. She’ll be impressed with your willingness to follow. Once you have her hooked, try and take the lead. Keep it cool and motivated by fun. Tell her she’s a great dancer and compliment a piece of her outfit. You’ll be swinging and grooving sooner than you think.
Here’s a basic summary:
- Start with the feet – tap to the beat.
- Ask her to dance first, don’t jump right in.
- Keep it cool and sensual, don’t rock the boat too early.
- Follow her, then take the lead. Switch it up.
- Have fun and don’t be discouraged by mistakes or trips, it happens to everyone!
- Practice
Practice when you can. Start to collect a repertoire of styles and moves you are comfortable with and confident in. The art of the dance is easily performed – all it takes is the effort to move and you’ll have a good time.
(Photo courtesy Flickr and drw25)
Tags: dancing, men's lifestyle, problem solvers, the cool fix
Posted in Advice | No Comments »
July 1st, 2011
The average guy probably spends about half an hour in the morning grooming and getting dressed. He showers, washes his face, gets dressed in his business casual attire and doesn’t really think twice about it. But then there are these guys, who put a little extra time and effort into their personal style. Do you fall into one of these categories?
The Hipster

Photo by Joel Bedford (via Flickr)
The hipster guy spends a lot of time trying to look like he didn’t spend any time at all. You know you’re a hipster if you spend more than $50 dollars on a haircut that makes you look like you haven’t gotten it cut in months. You shop at thrift stores to “save money” but you go shopping at least once a week. You wear the latest fashion trends dotted with your own personal flair. Your outfits look like you pulled things out of your closet with your eyes closed and they just happened to look amazing together. You head out the door every morning looking so totally accidentally cool.
The Ivy Leaguer

Photo by smittenkittenorig (via Flickr)
Preppy dressers also spend a lot of time getting ready – and the results are very apparent. These guys look impeccable, from their side parted hair all the way down to their Sperry Topsiders. You know you’re preppy if you use one or more products to keep your hair looking exactly the way you set it in the morning. You have no shame about popping your collar, cuffing your pants, or tying your sweater around your neck. You know the difference between plaid and tartan. If somebody doesn’t know which Ivy League school you went to it’s because they’ve never met you. You’ve read the Official Preppy Handbook cover-to-cover – and you didn’t find it funny.
The Urban Gent

Photo by alexsemenzato (via Flickr)
The urban gent is tuned in to what’s going on in pop culture and always finds himself one step ahead of the trends. The epitome of cool, this guy will spend a lot of time and money to get noticed – and it pays off. You know you fit the mold of the urban gent if you’re well-groomed and sport a closet full of brand names. Your ensembles are well thought out and you pride yourself in your statement accessories (necklaces, watches, sunglasses). Your lady friend(s) love everything about your style, except that it usually takes you longer to get ready than it takes them.
The Business Exec

Photo by _Davo_ (via Flickr)
You know the guy we’re talking about – always sleek and important-looking, he’s probably knocked you over in the airport a time or two. He’s actually a good guy, but it’s hard to get to know him because he’s always busy. You fall into the category of business exec if you go to a barber to get a shave and you get your shoes polished regularly by a professional. Your hair is perfect and you’re clean-shaven. You have a suit in every color, pattern and fabric. Your tie collection, if laid out end to end, would reach the moon. Twice.
Tags: business man, hipster, men's fashion, men's grooming, preppy, urban
Posted in Great Groomed Guys, Humor, Our Style File, Style | No Comments »
June 28th, 2011
The Fourth of July is a day set aside to celebrate the freedoms granted to us by our forefathers – and celebrate we shall. For many, it means spending time with family, enjoying time-honored traditions and having an all-around good time. But if you’re hosting the party there are a few things you may want to do to prepare.
Clean the Grill
There’s no better Independence Day food than BBQ, but with summer just starting to heat up, the grill might still be sporting last year’s grease. In addition to being embarrassing, a dirty grill will affect the flavors of the food, so follow these steps to get it in pristine condition.

Photo by Sh4rp_i (via Flickr)
Prepare Your Menu
A good July 4th menu should include any or all of the following:
- Lemonade
- Iced Tea
- Lots of Water
- Fresh Cocktails (Mint Juleps, Mojitos, Margaritas)
- Beer
- Potato Salad
- Macaroni Salad
- Cole Slaw
- Potato Chips
- Corn-on-the-Cob
- Hot Dogs
- Hamburgers
- BBQ Chicken
- Watermelon
- Ice Cream
Read the rest of this entry »
Tags: fourth of july, holiday, independence day
Posted in Food and Drink, Occasions, Style, Travel | No Comments »